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SmartGirl
Teen Read Week Survey
SmartGirl Survey Methodology SmartGirl collects our
anonymous survey data online at www.smartgirl.org. SmartGirl NEVER asks our
survey respondents for their addresses or names, we ALWAYS respect their
privacy. Because SmartGirl’s surveys are online, we can collect hundreds of
responses in a very short time.
SmartGirl develops its surveys with our
experienced knowledge of the types of questions the respondents will be the most
excited about and most able to answer. We include both open- and close-ended
questions on all our surveys. Once the surveys are posted online, anyone is
welcome to respond to them. We ask the respondents for their age, gender,
country, and zip code for demographic purposes.
Once we have closed the
survey and collected all the survey responses in a custom database, we conduct
several procedures to ensure the integrity of the results:
1. We check
for duplicates. SmartGirl accepts only one completed survey from each
respondent and deletes any duplicates.
2. We remove blank responses
and pranks. Some responses only have one or two or no questions answered,
others are obviously silly or obnoxious prank responses. These are all
immediately deleted.
3. We search for valid respondents. The valid
respondent pool changes based on the particular issue being surveyed. Once these
valid respondents are determined, they are collected in a separate database,
which is used for data analysis.
4. We ensure that all valid responses
are from genuine. Our research staff members are experts in recognizing
authentic voices. Through careful analysis of the responses to the open-ended
questions, we can tell if an answer does not seem like it came from an
appropriate respondent. We do not count any response as valid if we have any
doubt that it is authentic.
It should also be noted that there is little
incentive for girls, or anyone else, to take the survey dishonestly. There are
not payoffs or prizes, except getting to voice an opinion. In this way, we avoid
the focus-group pitfall of having people who attend solely for the money and
will say anything to get it. All the respondents to SmartGirl surveys take them
because they want to say what they think. Simple as that.
Through these
careful methods, SmartGirl ensures that its survey respondents are indeed
respondents who have each only taken the given survey once. Our data analysis
and reports are always based on the most accurate and timely information.
Back to Teen
Read Week Report Summary
For more detailed information on the
survey results:
Reading
Habits
Reading
Levels
Reading
Preferences
Books
Passions and Interests
About
SmartGirl
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