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| Report on The Impact of Advertising |
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Created by Princess_Essence on January 20, 2004
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I believe that most teen girls feel that advertisements adequately represent women.
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Gender
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| Gender of Respondants |
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Statistical Measures
Mode: female
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Feelings about advertisements representations of women
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| Do Advertisements Represent Women? |
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Statistical Measures
Median: disagree
Mode: disagree
Mean: 1.83, Std. Dev.: 0.75
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My hypothesis was that teen girls would feel that advertisments adequately represented them. As shown in the data below, my hypothesis was wrong. Out of the 251 girls who responded, only 36 of them responded that they agreed in some way.
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| Males and Females: Do Advertisements Adequately Represent Females? |
gender
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male | female | [row totals] |
repwmn
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| strongly disagree [1] |
4 | 91 | 95 |
| disagree [2] |
3 | 124 | 127 |
| agree [3] |
4 | 29 | 33 |
| strongly agree [4] |
| 7 | 7 |
| [column totals] |
11 | 251 | 262 |
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Statistical Measures
χ2=6.52
p=0.088823
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The relationship between gender and responses about advertisements as adequate representations had no relationship. The data did not support my hypothesis.
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I found that girls do not believe that advertisements are adequate representations of themselves or other women. Beyond this study, I think this means that girls in general represent the diversity among women.
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It would be interesting to study the relationship between age and advertisment perceptions about women. I believe this would prove to have different results because younger people often believe what they see in the media more often than older people.
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