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Report on Shop 'Til You Drop!
Smart girls decide for themselves™.
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SmartGirls reveal all of their shopping secrets: who they go with, where they shop, what they buy! Check out this report to learn more about our shopping tastes :)
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As you can see by the graph below, the average age of SmartGirls taking this survey are ages 12-13 years old. There were 758 girls, 5 boys, and 8 people that chose not to reveal their gender. Of all these survey participants, the breakdown of birth order was: oldest (301), middle (144), youngest (216), only (93), and 17 SmartGirls that chose not to tell us.
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| Age |
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SmartGirls described their homes as a big city (182), suburb (173), town (238), village (5), rural area (60), and 67 chose not to answer. There were girls from all sorts of ethnic/racial backgrounds such as Middle Eastern, European, Latin American, and African. SmartGirls also were representing various parts of the world such as the Caymen Islands, Chile, America, Spain, and Egypt! SmartGirls unite!
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| Description of Home |
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We wanted to know where SmartGirls are going for all of their shopping needs. The breakdown was: catalog (144), the mall (680), online (127), downtown [such as big cities] (313), TV (15), anywhere (8), outlets (5), department stores [including Marshall Field's, Nordstrom, Target, Walmart, JCPenny, etc.] (28), fairs (4), thrift stores/vintage (5), none/other (18). Looks like most people chose the good ole' mall when it comes to all of their shopping needs!
Easiest Places to Shop
We also wanted to know where you thought shopping was the easiest. SmartGirls reported that they thought the easiest was using the shopping mall (526 votes), followed by downtown/big city (81), online (69), and catalogs (37). There were 10 people that stated they didn't like to use any of them and 34 SmartGirls that weren't sure.
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| Where SmartGirls Shop |
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count | percent |
where
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| catalog |
144 | 10.69 |
| themall |
680 | 50.48 |
| online |
127 | 9.43 |
| downtown |
313 | 23.24 |
| tv |
15 | 1.11 |
| all |
8 | 0.59 |
| outlets |
5 | 0.37 |
| dept |
28 | 2.08 |
| fairs |
4 | 0.3 |
| thrift |
5 | 0.37 |
| none |
7 | 0.52 |
| other |
11 | 0.82 |
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We wanted to know what SmartGirls bought most frequently when they went out shopping. There was a range of different choices, but it looks like clothes was the overall winner with 368 votes!! The break down of votes was: clothes (368), makeup (58), shoes (17), accessories (68), entertainment (50), books (77), candy (17), food (29), gifts (17), "I don't go shopping" (12), purses (4), and other (42).
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| What SmartGirls Frequently Buy |
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So it's been decided that most SmartGirls are spending their money on clothes, but approximately how much money are SmartGirls spending per week on anything that they go shopping for? There were 307 SmartGirls that said "Less than $10", 208 that said $11-$20, 102 that said $21-$30, and 138 that spent more that $30 per week!
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So where do you stand when it comes to the statement: "I think it’s very important to be up-to-date in clothes, fashion, music and other accessories." Here's what our data shows:
Strongly agree (210 responses)
Agree (321 responses)
Disagree (162 responses)
Strongly Disagree (57 responses)
Most of you agree that it's important to be up-to-date on things.
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| Importance of Being Up-to-Date |
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Advertisements surround us on TV, on the highway, and in the magazines that we buy. Do the advertisements of music, trends, shopping and clothes encourage you to buy or go shopping? Here's what you told us:
20.45% Strongly Agree
49.8% Agree
22.44% Disagree
7.3% Strongly Disagree
Looks like advertisements do play a huge role in our buying patterns!
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| Advertisement Influence |
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So we've established that advertisements play a big role in our decisions to buy stuff, but what do you usally do when you see an advertisement for something you like?
Most SmartGirls keep the advertisement in mind (441 responses), some go out and buy it as soon as they can (114), about 93 ask around about the product, 83 don't pay any attention to the advertisement, and 15 said that they deeply mistrust advertisements so they could careless. Sounds like our SmartGirls have some willpower when it comes to seeing advertisements and shopping!
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We all go shopping for various reasons, whether it be the holidays, a birthday, or for fun, but we wanted to know what YOUR main reason was to go shopping. Our reports show that 51 go shopping for birthdays, 28 for holidays, 64 for birthdays, 2 for thank you gifts, 357 for new clothes, 97 for friends, 15 for mates/boyfriend/girlfriend, 80 just to relax, 79 to pick up the new trends, 7 for decorations, and 23 that didn't know.
Do you shop…
So why exactly do you shop? Well SmartGirls reported they shop because they want to for fun (502), they need to (188), their friends want to go (14), they have extra money (58), or they just don't go at all (9).
On average, how much do you shop?
So we know why SmartGirls normally go shopping, but how much do SmartGirls typically go? From the table below we can see that you reported going about once a week or 2-3 times per month.
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| How Much SmartGirls Shop |
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count | percent |
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howmuch
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| never |
24 | 3.11 |
| onceyear |
5 | 0.65 |
| 2to3 |
21 | 2.72 |
| 4to6 |
45 | 5.84 |
| oncemos |
97 | 12.58 |
| 2to3mos |
189 | 24.51 |
| onceweek |
194 | 25.16 |
| 2to3week |
145 | 18.81 |
| everyday |
51 | 6.61 |
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Our first question to SmartGirls was, "Do you get an allowance specifically for shopping?" There were 212 SmartGirls that said "Yes" and 525 that said "No".
Earning money from a job?
Our second question we asked was, "Do you earn your money for shopping from a job?" There were 211 SmartGirls that said "Yes" and 536 that said "No".
So where does the money come from to go shopping?
Our third question about this was, "When you go shopping, who pays for what you want?". Here is the breakdown of what you see below:
I mostly pay for my own stuff (269 responses)
My parents pay for my stuff (441 responses)
An older family member usually pays (22 responses)
My friends pay (8 responses)
I do not go shopping (5 responses)
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| Who Pays for Things |
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So who do SmartGirls usually go shopping with? Judging from the graph below, most SmartGirls go with their moms or friends. Here's the actual percentage breakdown:
Friends: 31.65%
By yourself: 5.59%
Aunts: 0.66%
Uncles: 0.13%
Grandma: 1.2%
Mom: 48.94%
Dad: 1.6%
Grandpa: 0.13%
Cousins: 0.8%
Brother: 0.27%
Sister: 4.65%
Significant Other: 3.46%
I do not shop: 0.93%
Who do you prefer to shop with?
So we know who you usually go shopping with, but who do you prefer to go with? Here's what our reports show:
Friends (472 responses)
By myself (64 responses)
Mom (125 responses)
Dad (9 responses)
Brother (1 responses)
Sister (35 responses)
Grandpa (1 responses)
Grandma (5 responses)
Aunt (5 responses)
Uncle (2 responses)
Significant Other (25 responses)
I do not shop (5 responses)
So it looks like overall we would rather go shopping with a friend, but we usually go shopping with our mom!!
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| Who SmartGirls Shop With |
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To make things easy, check out the breakdown of our results on the question, "Most of the times when I shop I get..."
Energized (303 responses, 20.67%)
Excited (506 responses, 34.52%)
Hungry (275 responses, 18.76%)
Bored (76 responses, 5.18%)
Tired (197 responses, 13.44%)
Depressed (38 responses, 2.59%)
I do not go (5 responses, 0.34%)
I feel normal (5 responses, 0.34%)
Relaxed (9 responses, 0.61%)
Happy (27 responses, 1.84%)
Worried (3 responses, 0.2%)
Satisfied (1 response, 0.07%)
Stressed (4 responses, 0.27%)
Anxious (4 responses, 0.27%)
Other (13 responses, 0.89%)
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| Feelings When Shopping |
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So, you're getting ready for a big day at the mall or favorite shopping area. What item(s) would you never leave behind? The main items that they would not leave without included: their jacket, a wallet, their purse, comfy shoes, make-up, and a cell phone. Check out the graph below to see what SmartGirls everywhere said.
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| Things SmartGirls Never Forget |
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We all know that advertisements can affect how we portray things and may make us more likely to buy something, but what happens when big celebrities are involved? We asked SmartGirls, "If a celebrity you like endorses a thing to buy, like shoes, music or a new trend, I would most likely buy it." The majority of you (344) said that they disagreed with this statement, followed by 211 people that agreed, 96 that strongly agreed, and 93 that strongly disagreed. Sounds like there are some definite mixed opinions about celebrity endorsement!
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| Celebrity Endorsement |
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So how far is too far? We wanted to know what SmartGirls though about shoplifting. We asked you if you if you thought shoplifting was ok just as long as you didn't get caught. There were 566 that strongly disagreed with that statement, followed by 127 that disagree, 44 that agreed, and 12 that strongly agreed. The penalities are strong for shoplifting so we suggest getting stuff by saving your money like the rest of us :)
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| Shoplifting OK if Not Caught |
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There are many things that irritate us in life, but when you are in a hurry and shopping, there are definitely some things that can really frustrate anyone. What frustrates you when you are shopping? Here's what we found:
Long lines 24.93%
Nothing ever fits 21.18%
Everything is too expensive 41.15%
Not knowing what brand to buy 3.62%
I don’t like shopping with the person I go with 0.94%
Rude salespeople 7.24%
I do not go shopping 0.94%
It looks like high prices and long lines are at the top of anyone's list!
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| Shopping Frustrations |
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We all might have a bit of "shop-a-holic" in us, but there are definitely stereotypes about who shops the most. Speaking of which, who do you think shops the most? An overwhelming amount of SmartGirls reported that females 10-19 years shopped the most followed by females 20-30 years old. Do I spot a trend? Yes, it seems that females are thought to shop more than males!
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| Who Shops the Most |
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Picture This: If you had your own store or your own line of wardrobe, describe what you think would be your hottest selling item. What is it? Why is it so unique and different? Who would your store or item target as potential customers? How?
I think overall the best selling items are jeans. As far as I know, most girls can't live without them and guys like them too....they come in many different styles and there’s something for everyone, but size specifics should be offered.
My hottest selling items would be mostly summer and warm-weather clothing. I like clothes that are made especially for going out, hanging with friends, and making an individual fashion statement. It would mostly be tops and bottoms. Not really accessories. It would be unique and different because everything would be created by me, and it would be very different from anything anyone has ever seen before. My target customer would be females that are 17+. Most of the clothes would probably be too mature for smaller girls so that is why mostly adult females would be able to buy them.
Special computers which would take pictures of you and would show what you'd look like without the hassle of trying clothes on.
My store would be a gadget shop selling quirky thingamabobs and customized clothes. My top item would be aimed at teenage girls (like myself) and would be a portable T.V and video combo or a mini e-mail system to send video e-mails of yourself because they would fit perfectly with my company policy of selling original and unique gifts to show people you care and, most importantly, make people smile. A close second top item would be choc-coated potato crisps!
My hottest selling item would be a t-shirt. When you put it on, it changes exactly to match whatever you want to wear. For example, going to a formal dance, you decide how you want the dress to look and put on the t-shirt. The t-shirt changes to match the imaginary dress inside your head perfectly. Who wouldn't want that???
I think the 80's section would definitely be a big seller. What was old is new again and not many stores have 80's clothing. The biggest part of that section would be the wedged neon colored heels to dress up any outfit with, and a bow as an accessory!
I'd sell cheap clothes, accessories, CD's, video games, candy, shoes, movies, and all those things young people like and want, but can't afford. Just because I know what it's like to want something and can't have it because of financial reasons.
I would sell those bracelets that you can put your name, shapes, and other symbols on. They are HOT now! I think they would sell the best because you can personalize it to be you. I would target it to any age girls, they all would LOVE it!
Bigger sizes that are trendy!
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Thank you for taking the time to share your thoughts
with us!
Please remember that all web-based polls
are not scientific because the pollsters cannot randomly select the
respondents to participate in the surveys.
All our surveys are anonymous; check out our privacy
policy. All data copyright 1996-2000.
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